Table of contents:
- What Are MOTO Payments?
- Benefits of Offering MOTO Payments
- How to Set Up MOTO Payments for Businesses
- Expanding Businesses with Flexible Payment Options
What Are MOTO Payments?
MOTO payments allow businesses of all sizes to take card payments when the customer isn’t physically present. As the name suggests, these payments are for orders placed via mail or telephone. MOTO transactions are processed by manually entering the customer’s card details into a secure payment terminal or virtual system.
These payment methods cater to a variety of scenarios, from remote sales to payments over the phone for services or goods. They offer a convenient solution for businesses needing a simple yet reliable way to handle payment forms other than in-person or online.
Benefits of Offering MOTO Payments
Offering MOTO payments opens businesses to a wider audience while providing valuable flexibility to encourage repeat sales. Key benefits include:
Customer Convenience
MOTO payments allow customers to complete purchases quickly over the phone or via post, removing the need to leave their house to visit a shop.
Immediate Transactions
If a customer calls to place an order or pay an invoice, MOTO allows the merchant to take payment instantly whilst engaging with them.
Safe Payment Ecosystem
MOTO serves as an alternative when online or in-person payments aren’t possible. It ensures a sale is never missed due to technical issues or customer preference.
Support across Demographics
Certain customers, such as some seniors or people less familiar with digital technologies, prefer telephone orders. MOTO makes businesses flexible and accessible to all.
Customer Trust
Offering secure, flexible payment options such as MOTO shows customers that a business values their preferences and privacy. Trust builds when customers feel safe sharing their payment details over the phone.
While MOTO payments carry a perceived fraud risk, advancements in security have made them much safer. UK Finance reported a 28% drop in MOTO fraud from pre-pandemic levels, highlighting significant progress in protecting businesses and customers.
How to Set Up MOTO Payments for Businesses
Advancements in technology enable providers such as us to offer better and more intuitive tools to set up MOTO payment processing. Whether a business has a catalogue managing postal orders or an eCommerce selling over the phone or via social media, reliable solutions are a necessity.
Setting up MOTO payments is straightforward with tailored solutions that process transactions securely and efficiently. The following are key steps to get started.
Choose the Right Device
Business models and sales strategies must be considered when selecting a solution that best fits a business’ MOTO transactions needs. Does it need portability and ease of use or robust back-office functionality? Decisions should be made based on the current situation and development plans.
Set Up Your Virtual Terminal
A virtual terminal enables secure card-not-present payments. A business should select the solution that enables them to process MOTO transactions conveniently. Manually entering the customer’s card details should be simple to eliminate the risk of typing mistakes.
Implement Security Measures
MOTO payments are safeguarded through secure encryption, PCI compliance, and authentication protocols. Using reliable tools from trusted brands such as Clover ensures peace of mind for businesses and their customers.
Train The Team
If you are not a sole trader managing sales and payments yourself, staff must be equipped with the knowledge to handle MOTO transactions confidently. These businesses should seek devices with user-friendly interfaces to make training quick and minimise errors during payment processing.
Expanding Businesses with Flexible Payment Options
MOTO payments remain vital for businesses aiming to offer flexibility and convenience. They bridge the gap between in-person and online transactions, meeting the diverse preferences of a business’ customer base.
Moreover, by integrating only trusted business solutions into payment ecosystems, businesses can streamline transactions while maintaining compliance with financial regulations. The bottom line is that terminals should ensure reliability, security and ease of use, making MOTO payment processing a natural part of sales strategies.
In today’s UK market, which is increasingly reliant on debit and credit cards, adding MOTO to your payment options strengthens a business’ ability to serve customers effectively. By combining innovative solutions with expertise and support from a trusted business partner, businesses will stay competitive and responsive to current and evolving customer needs.
Ready to include MOTO in your payment options? Contact us to explore how this method can work for your business.
