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  1. Clover Insights
  2. What is a PDQ Machine?

What is a PDQ Machine?

02.05.2025

clover pdq machine

PDQ machines play a vital role when it comes to in-store transactions that involve card payments. But what is a PDQ machine and what benefits does it offer to SMBs?  

Table of Contents:

  • What is a PDQ machine and how does it work?
  • Why PDQ card machines are vital for small businesses
  • Selecting the right PDQ terminal for your business
  • PDQ features and benefits that our solutions offer
  • The importance of considering PDQ payment costs

What is a PDQ machine and how does it work?

 

PDQ stands for ‘Process Data Quickly’. This accurately reflects the primary function of PDQ machines, as their role is to handle card transactions swiftly and securely. In our increasingly digitalised society, the ability to efficiently process cashless transactions is key for businesses of all sizes. However, it’s even more important for small and medium-sized businesses (SMBs) that typically lack hefty budgets.

 

A PDQ machine, also known as a PDQ card machine or card swiping machine, allows you to accept PDQ payments from debit and credit cards. Customers complete transactions by tapping, swiping, or inserting their cards, with the device securely processing the data in moments.

 

Due to technology advancements and the constantly rising demand for contactless payments, near-field communication (NFC) technology has significantly grown in popularity. Consequently, so have NFC-enabled PDQ terminals.

 

Why PDQ card machines are vital for small businesses

 

Card payments are now an expectation in the UK. In July 2024, cardholders from both the UK and globally made 2.18 billion debit and credit card transactions, 1.6% more than in July 2023. These numbers show that PDQ machines are more than nice-to-haves—they’re must-haves.

 

Customers value convenience, and PDQ terminals enable secure, quick transactions, strengthening trust and increasing the likelihood of repeat business.

 

Selecting the right PDQ terminal for your business

 

Choosing the right PDQ terminal is critical to the success of a business. Data processing devices come in different models and offer diverse options tailored to individual requirements, including:

 

  • Countertop PDQ machines: Fixed payment locations, which are ideal for retail counters or restaurant tills.
  • Portable PDQ terminals: Flexible payments for tableside or in-store mobility.
  • Mobile PDQ devices: Designed for on-the-go businesses such as market stalls or delivery services.

 

PDQ features and benefits our solutions offer

 

At Clover, our mission is to combine ease of use with innovative technology. Our scalable solutions ensure that no matter the business model, all businesses will be able to manage cashless transactions efficiently while enhancing customer satisfaction through seamless PDQ payments.

 

With quick data processing technology in such demand, our range of point-of-sale (POS) systems provide PDQ features. Combining user-friendly design with advanced capabilities, our solutions offer:

 

  • Speed and reliability: Card data processing technology allows for quick and secure payment processing, ensuring seamless checkout experiences.
  • Flexibility: With countertop, portable, and mobile options, our solutions suit various setups, from cafes and restaurants to outdoor vendors.
  • Comprehensive payment options: Support for contactless, chip and PIN, and mobile wallets guarantees satisfying customer preferences.
  • Enhanced security: High-grade encryption protects transactions and customer data, meeting industry standards.
  • Business insights: Our POS systems provide history of card transactions, empowering businesses to optimise sales through data-based decisions.

 

The importance of considering PDQ payment costs

 

When considering card data processing technology, understanding PDQ card machine costs is essential. Enabling customers to make card payments may require businesses to cover one-time or recurring charges. Common expenses include rental or purchase fees, transaction fees, and occasional setup expenses.

 

Research available options

 

It is important for businesses to carefully research PDQ device providers and select the option that feels right for them. Planning for card machine costs in advance will allow businesses to invest in the solution that suits their needs and budget.

 

With our line of POS systems, we aim to simplify this process with transparent pricing and affordable PDQ capabilities that offer excellent value. PDQ technology provides businesses with the tools to offer fast, secure, and flexible payment options. For businesses ready to integrate PDQ technology, contact us today.

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© 2025 Fiserv, Inc. or its affiliates. All rights reserved. Fiserv, Clover and First Data are trading names, trademarks, registered trademarks, service marks or registered service marks of Fiserv, Inc. or its affiliates. Our acquiring solution in the UK is provided by First Data Europe Limited (FDEL) a private limited company incorporated in England (company number 02012925) with a registered address at Janus House, Endeavour Drive, Basildon, Essex, SS14 3WF. FDEL is authorised and regulated by the Financial Conduct Authority (FCA register No. 582703;). Clover devices and solutions are provided by either Marketplace Merchant Solutions Limited (MMSL) or First Data Europe Limited (FDEL). Non Clover POS solutions are provided by FDR Limited, LLC (FDRL).FDEL, MMSL and FDRL are all Fiserv, Inc. group companies.

 

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