A card reader is another name for a card machine, a Chip and PIN machine, PDQ machine or a card terminal. Card readers allow you to accept customer card payments in a variety of different ways. Card readers work by reading the information on a customer’s credit or debit card, then securely communicating that information to the payment processor and the customer’s bank to complete the transaction.
The Clover range features our popular family of card readers: Clover Station Pro, Clover Mini, and Clover Flex. These dynamic POS payment solutions are the ultimate in payment processing technology, so it’s no wonder they’re the preferred choice for thousands of small business owners all over the UK.
Why take card payments?
As we edge closer to a completely cashless society, accepting card payments can be key to growth and success for small businesses. Having the ability to take card payments allows you to:
From Chip and PIN, to contactless, to mobile wallets like Apple Pay and Google Pay, Clover POS solutions securely accept all major payment types and keep your customers happy.
Get regular free cloud-based software updates to keep your business running smoothly and securely. Plus, benefit from customisable accessories and apps to drive business growth.
Enhance your business with insights and robust reporting that provide real-time insights into sales and revenue data, as well as customer trends and best-selling items.
Access our unrivalled UK-based support teams to help you with anything from setting up your Clover for your business needs, to support with customisation and troubleshooting.
Compare our Clover card readers and discover the perfect card reader and POS solution for your business.
A card reader reads the data on the card provided (whether it’s inserted for Chip and PIN or swiped/tapped using near-field communication). The full process can be broken down into 4 steps:
1) Authentication: The data that is embedded on the card is authenticated.
2) Verification: The merchant’s payment processor contacts the customer’s card issuer (usually a bank) to verify the card.
3) Authorisation: The card issuer then checks the funds in the cardholder’s account and authorises the payment.
4) Confirmation: Once authorised, a response is sent back to the card reader to confirm that the transaction has been approved.
Most importantly, all the above occurs in a matter of seconds!
Most modern card readers will allow you to either insert your card and then enter your PIN (Chip and PIN), or swipe/tap your card (or mobile wallet) using near-field communication contactless technology.
You may also see or hear a card reader referred to as a card machine, a card terminal, a PDQ machine, or a payment terminal.
Yes. A card reader is just another name for a card machine. However, that doesn’t mean that other devices labelled card machines or card readers come as fully equipped and capable like our Clover devices.